Privacy Policy

This Privacy Policy aims to inform you about the data processing in connection with our website and related services. The processing of personal data takes place exclusively within the framework of the applicable privacy and data protection laws, including the General Data Protection Regulation (hereinafter referred to as "GDPR"), which generally applies with respect to data subjects who are in the European Economic Area (“EEA”).

1. General Information

1.1. Personal Data

In accordance with Art. 4 (1) GDPR (and as similarly defined under other data protection laws), “personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered as being identifiable, directly or indirectly, in particular by means of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics expressing the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.

1.2. Controller

The controller, who is accountable for the processing of personal data, is

• Miele Ltd. 
• Tel: +1-866-758-0462
• E-mail: marketing@miele.ca 

1.3. Data Protection Officer

You can contact our Data Protection Officer at the postal address or phone number listed under 1.2 or by sending an e-mail to: marketing@miele.ca

2. Collection and Processing Related to Our Website

2.1. Automatically Processed Data When Visiting

Each time you access our website, your browser automatically transmits data that are stored in the log files of the server. This includes the following data (hereinafter referred to as the "Log file data"):

• Information about browser type and browser version;
• operating system of the user;
• Internet service provider and IP data of the user; and
• date and time of the access.

The Log file data is evaluated anonymously in order continuously to improve the website, to adapt the website to the interests of our users and to be able to remedy errors quickly. (Note to data subjects in the EEA: For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1)(f) GDPR.)

In a non-anonymised form, Log file data are used solely to detect malfunctions and to ensure system security, including detection and tracking of improper access attempts and fraud and abuse attempts. The data are stored for 7 to 14 days and then deleted. Log file data, the further storage of which is required for evidence purposes, is not deleted until final clarification of the respective incident has been obtained and may in individual cases be forwarded to the investigating authorities. (Note to data subjects in the EEA: For these purposes, our legitimate interest in the processing of data is pursuant to Art. 6 (1)(f) GDPR.)

2.2. Registration for Miele Account

With a Miele Account, you can easily access all relevant information related to your orders, products, warranties, upcoming events and products services. All those information will be gathered and will be made available to you after your registration and login on the Miele website or in the Miele Apps. 

If you actively submit data to us, for example by registering with a Miele Account, we will process the data transmitted by you.

When registering for a Miele Account, we collect and process the following information from you:

• title;
• name;
• e-mail-address;
• address;
• telephone number;
• password; and
• date of birth (optional).

We process the above data in order to create and maintain a Miele Account. (Note to data subjects in the EEA: The legal basis is Art. 6 (1)(b) GDPR.)

If you submit your date of birth, we will process this in order to send you your personal birthday surprise by e-mail, Miele App or any other communication channel. (Note to data subjects in the EEA: The legal basis is your consent, Art. 6(1)(a) GDPR.) You may revoke any consent granted to us regarding the use of your data at any time with effect for the future. For this purpose, please use the contact details provided in sections 1.2 and 1.3.

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. (Note to data subjects in the EEA: For this, the legal basis is Art. 6 (1)(c) GDPR.)

If and insofar you decided to register a Miele appliance through the Miele website or Miele App or to pair a network-enabled Miele appliance with your Miele Account, we will process the following data:

• customer number and Miele account;
• equipment serial number;
• appliance manufacturing number;
• functional characteristics of the appliances and appliance master data
• purchase date.

We process the above data in order to provide you an overview about all of your registered or paired domestic appliances. (Note to data subjects in the EEA: The legal basis is Art. 6 (1)(b) GDPR.)

We store your data during the existence of your Miele Account. Thereafter, we store your data only and insofar as we are obliged to store it for reasons based on commercial and tax law. (Note to data subjects in the EEA: For this, the legal basis is Art. 6 (1)(c) GDPR.)

2.3. Processed Data When Using the Online Shop

If you actively submit data to us, for example by using our online shop, we will process the data transmitted by you.

You can use our online shop as guest or registered user. When using the online shop, we collect and process the following information from you:

• title;
• name;
• address;
• e-mail-address;
• telephone number;
• items ordered;
• delivery address, if different;
• invoice and payment data.

We also collect this data in-store when you make a purchase (either through a Miele location or a a Miele Chartered Agent).

We process the above data in order to process your orders. (Note to data subjects in the EEA: The legal basis is Art. 6 (1)(b) GDPR.)

When you use the online shop as registered user, we store the order history to your Miele Account. (Note to data subjects in the EEA: The legal basis for this is Art. 6 (1)(b) GDPR.)

We store the data collected for the contract until the expiry of the statutory or any contractual warranty and guarantee claims. Thereafter, we store the information required by commercial and tax law for the statutory periods of time for the sole purposes of an audit being performed by the tax authorities. (Note to data subjects in the EEA: For this, the legal basis is Art. 6 (1)(c) GDPR.)

Furthermore, your data will be pseudonymized and be evaluated in a pseudonymous manner for internal reports and statistical purposes. The data will be processed by us and our affiliated companies Miele & Cie. KG and Miele X B.V. Such reports will help us to so continuously improve and optimize our products and services. (Note to data subjects in the EEA: The legal basis for this processing is Art. 6 (1) (f) GDPR, whereby the optimisation of our products and services justifies our legitimate interest.)

The aggregated reports do not allow any reidentification of a specific user and will be shared with further companies of the Miele Group. The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation.

Your payment data will be forwarded to the respective payment service provider for payment processing.

All credit card details are directly entered into the system of the respective payment provider and cannot be read or processed by us. Please find the privacy notices and more information about our payment provider on the respective websites.

If you pay via PayPal, you will be redirected to PayPal's website via a link. With regard to payment processing, the data processed relate to your name, your address, your e-mail address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Terms of Use and Privacy Notice of PayPal on the website: www.paypal.com.

If you pay by “Sofort”, you will be forwarded to the website of “Sofort”, a service of Sofort GmbH, Theresienhöhe 12 in 80339 Munich, which is part of the Klarna Bank AB (publ) Sveavägen 46, 111 34 Stockholm, Sweden. With regard to payment processing, the data processed relate to your name, your address, your e-mail address, any telephone numbers and account or credit card information. Please refer to the General Terms and Conditions, Privacy Notice and Terms of Use of Klarna, which can be found at: https://www.klarna.com.

If you elect to apply for financing through one of our third party financing partners, we will collect certain personal data from you (such as your name, address, telephone number and identification (such as a Driver’s License)). In addition, our third party financing partner will collect certain personal information from you in order to assess your credit application and administer your credit arrangement. In the context of third party financing applications, the only personal data Miele will collect from you is information used for the purpose of creating your user profile with the applicable financing partner and to verify your identity. Miele does not retain this information or use this information for any other purpose. Miele is not responsible for any personal data you provide to, or for which is collected on behalf of, a third party financing partner. For more information on how the applicable financing partner collects, uses and discloses personal information, please refer to its  privacy policy which will be made available at the time of your application.  In addition to the abovementioned processing purposes, we process your IP data for IT-security and fraud prevention purposes, in particular preventing and detecting of payment fraud. For the fraud prevention purposes, we receive information from our payment service provider in order to assess payment risk and ensure safe services.

The delivery address will be forwarded to the delivery partner appointed by us. So that the delivery partner can contact you to coordinate the delivery date or in the case of delivery problems, we will provide the delivery partner with your e-mail address and, if applicable, telephone number. The respective data are transmitted solely for the respective purposes and are deleted after delivery. Some of our delivery partners offer track-and-trace services. We will transfer your e-mail address to the delivery partner in order to enable our partner to provide its track-and-trace services to you. (Note to data subjects in the EEA: The legal basis for the processing of the data is the consent required by Art. 6(1)(a) GDPR.)

You may revoke any consent granted to us regarding the use of your data at any time with effect for the future. For this purpose, please use the contact details provided in sections 1.2 and 1.3.

2.4. Collection Service

In the event that you are in default of payment despite repeated reminders, we reserve the right to forward the data required for the execution of a collection to a debt collection agency for the purpose of fiduciary collection or to sell the outstanding claims to a collection service provider. In the event of a sale, the collection service provider becomes the holder of the claim and asserts the claims in its own name. Note to data subjects in the EEA: The legal basis for the transfer of data in connection with the fiduciary collection is Art. 6 (1)(b) GDPR and for the transmission of data in the context of the sale of a claim Art. 6 (1)(f) GDPR.)

3. Commercial Communication

Provided we have your explicit or implied consent in accordance with applicable law, we will process the following information to send you commercial communications by email, SMS, or via the Miele App:

Contact details: such as email address, name, telephone number, and Miele account information. Consent to our using this information may be explicit or implied in the event you registered a user account, communicated the information following a purchase or if we have another relationship with you. This information will be kept for 2 years following the termination of our relationship.

Information gathered when you click on a link in our communication: such as receipt and read confirmations or information collected through cookies about your user behaviour on the website you visited through the link. We store this information to your user profile and use it to better tailor the content of our commercial communication to your personal interests. We store this personalization information for 2 years.

Miele services you have used to date and will use in the future: such as delivery and/or installation service, maintenance work as well as individual product advice and contact with Miele Customer Service and the technician assignments you have commissioned. As part of the information on the technician service calls, Miele processes the details of the respective repair order, the reason for the damage and any remedial action (repair) carried out. We store this information for 3 years for this purpose.

Additional usage data that may be linked to your user profile: such as (i) data collected via Firebase for Google Analytics regarding your use of our Miele apps, such as: Openings, clicks and reading time; further information can be found in the respective app [Privacy Policy Miele@home] - Your data will only be processed if you have given us your consent to evaluate the usage data in the respective app; and (ii)  data processed as part of your visits to our website (www.miele.ca) using the Bloomreach engagement solution, such as your usage behavior (e.g. products viewed, products in shopping cart, etc.) - your data will only be processed if you have given us your consent to collect the data via cookies and similar tracking technologies and to analyze the usage data when visiting our website. We only process this usage data if we have collected it for advertising purposes on the basis of your separate consent and may link it to your user profile.  We store this further information for this purpose for 2 years.

The reasons for sending commercial information include:

• To continuously inform you about news in the Miele product line, events hosted by Miele and customer surveys in which you can participate;
• Based on the postal code you enter for your place of residence, to inform you about Miele events near your home; and
• To tailor commercial communications to your interests/needs taking into account the Miele appliances or Miele products you may have already purchased directly from Miele and those you may have purchased in the future or registered (added to your customer account). This includes, among other things, reminders to extend the warranty and to redeem the voucher for consumer goods enclosed with the respective appliance. We also process your order history for this purpose and will retain it for a period of 5 years.

 You can withdraw your consent at any time with effect for the future without giving reasons in writing (Miele Limited, 161 Four Valley Dr, Vaughan, ON L4K 4V8) or by e-mail (marketing@miele.ca) or by phone (+1 866-758-0462).

In addition, every e-mail sent to you contains an unsubscribe link which you can also use to withdraw your consent. In the Miele apps, you will find the option to unsubscribe in the settings. You can unsubscribe to SMS by responding “STOP”.

Please note that we do not charge a fee for you to receive text messages from us; however, your mobile service provider may charge you for sending and/or receiving text messages and airtime, as well as any other standard applicable rates charged by your mobile service provider. Again, if you prefer not to receive commercial communication via SMS please either do not provide us with your number or unsubscribe by responding “STOP”.

It might be possible that commercial communication will be provided through our external service providers. These service providers act as instruction-bound processors for us. You may object the processing of your data for these purposes or withdraw your consent to us at any time with effect for the future (e.g. by using the unsubscribe link included in the e-mail or write us an e-mail or letter).

4. Contact and Customer Service

4.1. Contacting Us

Our website lists different ways that you can contact us. Furthermore, you can contact us through our social media presences (e.g. on Facebook or Instagram). If you use these and contact us e.g. by e-mail, we will process the data you provided to us in order to answer your request.

(Note to data subjects in the EEA: We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. 6 (1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1)(b) GDPR.)

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

4.2. Digital Miele Assistant

The Digital Miele Assistant is a so-called chatbot provided by our technical service provider, e-bot7 GmbH, Perusastraße 7, 80331 Munich. The Digital Miele Assistant will assist you in the search for information on and purchase of Miele Service Packages, such as the Miele Service Certificate, Coffee Care or Exclusive Care Packages. You can simply enter your questions in the chat window. The Digital Miele Assistant will then provide you with answers. If you would like to request a Miele Service Certificate, the Digital Miele Assistant will send you a link to the appropriate web form.

The Digital Miele Assistant does not answer any contract-specific customer requests. If you have any such enquiries, please contact our customer service (https://www.miele.de/haushalt/kontaktformular-3066.htm?chooseEntries_184=1&chooseEntries_183=4). Personal details are neither required nor requested in order to use the Digital Miele Assistant. At the most, information about the respective appliance type is collected but not appliance identification, e.g. via a serial number, which is necessary for the Digital Miele Assistant.

We process your data to deal with your concerns and to control and improve our business and service processes, including the Digital Miele Assistant (Note to data subjects in the EEA: This processing is in our legitimate interest. The legal basis for the processing is Art. (6)(1)(f) GDPR. If you purchase a Miele Service Certificate or another Miele Service Package, the legal basis for data processing is Art. 6 (1)(b) GDPR. E-bot7 GmbH acts as a processor on our behalf and acts upon our instructions.)

The questions you ask the Digital Miele Assistant, as well as the usage data, i.e. chat duration, time stamp of the messages, number of dialogues and approximate location of the users, are stored for a maximum of 90 days. After that, your questions will be deleted irrevocably. In addition, the usage data are stored anonymously for statistical purposes. Personal data are not evaluated.

4.3. Miele Customer Service

You can contact Miele Customer Service in various ways, e.g. by telephone or online. In this case, we will process the data you submit to us as part of your request. Insofar as is necessary for the provision of customer service, for example, to collect the device from you, to carry out repair work or to process warranty or guarantee claims, your data will be forwarded to our service partners.

In the context of the fulfilment of customer services, we process personal (name, address, contact details) and appliances-related (serial number, appliances status) data.

(Note to data subjects in the EEA: The legal basis for the processing of your data in the context of customer service is Article 6 (1) (b) GDPR.)

Furthermore, we process the abovementioned data for product security and surveillance purposes and in order to fulfil our legal obligations as manufacturer or distributor of the products. For this purposes, we may transfer your data our supplier. (Note to data subjects in the EEA: The legal basis for the processing of your data is Article 6 (1) (b) and 6 (1) (c) GDPR.)

Moreover, we pseudonymize your abovementioned data and evaluate your data only in a pseudonymous manner so that we can continuously optimise our products. (Note to data subjects in the EEA: The legal basis for this is Art. 6 (1) (f) GDPR, whereby the optimisation of our products justifies our legitimate interest.)

With regard to customer service, data transmitted to us will be deleted upon expiry of the corresponding warranty or guarantee periods, provided and insofar as we are not obliged to store them for a longer period for reasons based on commercial and tax law.

4.4. Go Instore

On our website we use the Go Instore services provided by Sym-Sys Ltd (t/a Go Instore), 1 Phipp St., London, EC2A 4PS, United Kingdom. By using this service, you will be connected with our Miele Experience Center in order to get a digital presentation of our products. You just have to activate your microphone. The video/audio stream will not be stored. In this context, your personal data (IP-address and further information you shared with our MEC Team) will be processed. We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. (6)(1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1)(b) GDPR. In the event you also agree to the use of analytics cookies, we will use your interaction with our Go Instore services and your corresponding use of our webshop for sales attribution purposes. When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law. Furthermore, we use cookies for the service. Please find detailed information to the use of cookies in our cookie notice.  For more information to Sym-Sys Ltd and the Go Instore service please visit www.goinstore.com. 

4.5. Qualtrics

On our website, we use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA to conduct customer, product, and brand surveys in order to regularly improve our products and services. When taking a survey, we will process log data, including date, timestamp, browser information, browser settings, device details, and usage data (which includes the distinction between customers and guests during the checkout process). This information helps us in understanding your search behaviour and is correlated with your survey responses in Qualtrics to assess the effectiveness of your search experience, ultimately guiding us in enhancing our services and product. You are free to decide whether you want to participate in a survey. If you do not want to participate, you can simply close the survey pop-up by using the “X”-button on the top right corner of the survey pop-up. The data processing is based on your consent under Article 6(1)(a) GDPR. You can revoke your consent with effect for the future at any time.

In the context of the use of Qualtrics services, we also use Qualtrics cookies, mainly to help keep track of survey sessions or to maintain survey sessions. Please find more information to our use of Qualtrics cookies in our cookie notice. For more information about Qualtrics LLC and use of personal data by Qualtrics please visit https://www.qualtrics.com/privacy-statement/.

5. Protecting Your Personal Information

At Miele we take the protection of your personal data seriously. We make every reasonable effort to prevent unauthorized use, disclosure, loss or theft of your personal information. Employees who have access to your personal information are made aware of the importance of keeping it confidential.

Where we use service providers who might have access to your personal information, we select them carefully and require them to have privacy and security standards that are comparable to ours. We use contracts and other measures with our service providers to ensure that they maintain the confidentiality and security of your personal information and to prevent such information from being used for any other purpose.

Please be aware that no data security measures can guarantee complete security. You should also take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private. If you do not want Miele to know any particular information about you, you should not include that information in anything you submit or post to our platforms.

6. Cookies

We also use cookies or similar technologies on our website, such as pixels (hereinafter referred to as "Cookies"). Cookies are small text files stored by your browser on your device, or image files, such as pixels. The next time you visit our website with the same device, the information stored in cookies will either be returned to our website (hereinafter referred to as "First Party Cookies") or to another website (hereinafter referred to as "Third Party Cookies").

We inform you about the use of cookies and provide you the opportunity to activate non-necessary cookies in advance with a corresponding note on a banner. Furthermore, you will find exhaustive information about the use of cookies and opportunities to activate or deactivate non-necessary cookies in our cookie policy.

7. Social Media Plugins

Our website uses the Facebook social media plug-in of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as "Facebook").

An overview of Facebook plug-ins can be found here: http://developers.facebook.com/docs/plugins. You can find further information on Facebook's Privacy Policy at the following link: www.facebook.com/policy.php

Facebook may receive the information that you have accessed the corresponding website of our online service and possibly interacted with the plug-in. By activating the plug-in, your personal data will be saved and sent to Facebook.

We have no influence on the collected data and data processing operations, nor are we aware of the full extent of data collection, the purpose of the processing, or the retention periods. We also have no information on how to delete the data collected by Facebook.

Facebook stores the data collected about you as usage profiles and uses them for purposes of advertising, market research and/or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the formation of these user profiles, which you must exercise towards Facebook.

Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. (Note to data subjects in the EEA: The legal basis for the use of the plug-ins is Art. 6(1)(f) GDPR.)

You can completely prevent the plug-ins from being loaded using add-ons for your browser, so-called script blockers.

8. Facebook Custom Audiences

We use the Meta Pixel in order to show users of the website interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our online offers more interesting to you. As part of this effort, we provide to Facebook a “hashed version” of your email address, which could be matched to your Facebook profile. Hashing is a mathematical operation that applies an equation to information so as to produce an encrypted value that cannot be reversed to reveal the original data. Both Miele and Facebook run the same one-way hash function on the same data element, for an example, an email address. As a result, when Miele provides Facebook with the hashed email addresses of a selected group of customers, Facebook is able to match the hashed value against the corresponding hashed value for users of the platform, allowing Facebook to target Miele customers that are users of that platform with relevant advertising, based on demographic and other factors selected by Miele. Miele provides only the hashed value and no other information about you to Facebook. Further information about this process may be provided by Facebook (see, for example, the “ads” icon in Facebook’s user Privacy Settings and Tools), and you may exercise the preferences provided by those social media platforms with respect to your viewing of advertising on those platforms.

Disabling the "Facebook Custom Audiences" feature is available to logged-in users at https://www.facebook.com/settings/?tab=ads#.

9. Social Media Presence

9.1. Note regarding the Facebook Fanpage

Accessing https://www.facebook.com/MieleCanada will take you to our fanpage on the Facebook.com social network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Facebook"). If you visit our fanpage, Facebook collects data and processes it in the US, if necessary. This also happens if you yourself are not a registered user of Facebook or simply have not logged in to your Facebook account. Facebook will collect the IP address, operating system information, hardware versions and browser type, data collected from Facebook cookies about your user behaviour, and other technical data. Facebook and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum. For more information to Facebook, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. You can also find information from Facebook about cookies on https://www.facebook.com/policies/cookies.

9.2. Note regarding Twitter

We operate the Twitter account https://twitter.com/MieleCanada on the short message service, Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, (hereinafter referred to as "Twitter"). The body responsible for the data processing of persons living outside of the United States is Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

When you use Twitter, your personal data are collected, transmitted, stored, disclosed and used by Twitter, transmitted, stored and used wherever you reside in the United States, Ireland and any other country in which Twitter operates.

We have no influence on the processing of the collected data, as it is performed solely by Twitter. Information about which data are processed by Twitter and used for which purposes can be found in the Twitter Privacy Policy: https://twitter.com/privacy

9.3. Note regarding Instagram

We run the Instagram account https://www.instagram.com/mielecanada/ on the social network Instagram, which is part of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (hereinafter referred to as "Instagram"). If you visit our account, data will be collected from Instagram and processed in the US, if necessary. This also happens if you yourself are not a registered user of Instagram or have not logged in to your Instagram account. (Note to data subjects in the EEA: Facebook and we will process your data as joint controller within the meaning of Art. 26 GDPR. You will find the essence of the joint controller arrangement between Facebook and us here: https://www.facebook.com/legal/controller_addendum.) For more information to Instagram, please refer to the Facebook Privacy Policy, which you can access here: https://www.facebook.com/privacy/explanation. Please refer to the Instagram Privacy Policy, which you can access here: https://help.instagram.com/519522125107875?helpref=page_content.

9.4. Note regarding YouTube

We operate the YouTube Channel https://www.youtube.com/@MieleCanada1899 on the YouTube video platform, which is part of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA (hereinafter referred to as "YouTube"). If you visit our channel, data will be collected from YouTube and processed in the US, if necessary. This also happens if you yourself are not a registered user of YouTube or have not logged in to your YouTube account. According to information provided by YouTube, the data collected includes, among other things, the IP address, operating system information, hardware versions and browser type, data collected from YouTube cookies about your user behaviour, and other technical data. Please refer to the YouTube Privacy Policy, which you can access here: https://policies.google.com/privacy.

10. Rakuten

Rakuten Advertising may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Privacy policy: https://rakutenadvertising.com/legal-notices/services-privacy-policy/

Your rights: https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form/

11. Miele@home

Miele collects and processes personal data in connection with your use of the Miele@home system. Please find more detailed information about the use of your data in connection with the Miele@home system here.

12. User Generated Content on Social Media

When you tagged us in your content on social media, it might be possible that we ask for your permission to repost your content on our social media channel/s (e.g. on Facebook, Instagram, YouTube,Twitter and others). We will only use your content after we received your explicit permission. In order to do so, we process your content, your username / account name on social media, your E-mail address and further information you share with us, e.g. your name. (Note to data subjects in the EEA: The legal basis is for the processing of your data is your consent, Art. 6 (1) lit. (a) GDPR.) The data are stored by us only as long as it is necessary for the fulfilment of the respective purpose, unless otherwise provided for by the applicable legislation. You may revoke your consent at any time with effect for the future.

13. Job application

If you apply via the Miele application portal or form or otherwise for a position with us and send us application documents, we will process the personal data you provide in this context only for the purpose of the application process.

Insofar as you have applied for an advertised position, the documents will be automatically deleted six months after completion of the advertising procedure, provided deletion does not conflict with any legitimate interests. In the case of an application without reference to an advertised position (unsolicited application), the application will be kept for a maximum period of one year in order to contact you, if necessary, with regard to a vacancy notice that arises during this time. At any time you have the option of requesting the deletion of your application prior to expiry of the scheduled retention periods. In the case of a successful application, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements.

If you have applied for employment with another Miele Group company, we will forward your application to the respective company for the purpose of deciding on the employment relationship.

(Note to data subjects in Germany: As far as we process your data for the decision on the establishment of an employment relationship, the legal basis is Art. 26 (1)(1) of the German Federal Data Protection Act.)

(Note to data subjects in the EEA: In all other cases, the legal basis for storing your application data is your consent in accordance with. Art. 6(1) lit. (a) GDPR.)

14. Miele Trade Fair Presence

If you visit one of our booths, we collect your data if you provide us with such, e.g. by handing over your business card. We process these data to respond to your concern, e.g. contact for further discussions or offers. If this is necessary to respond to your concern (e.g. when requesting a contact abroad), we will forward your data to the responsible person of the respective company of the Miele Group.

(Note to data subjects in the EEA: We have a legitimate interest in answering your enquiries. The legal basis for the data processing is Art. (6)(1)(f) GDPR. If the purpose of your request is to conclude a contract, the legal basis is Art. 6 (1)(b) GDPR. If you give us your consent for such, the legal basis is Art. 6 (1)(a) GDPR.) You may revoke your consent at any time with effect for the future.

When contacting us, data transmitted to us will be deleted after completion of your request, provided and insofar as we are not obliged to store it for reasons based on commercial and tax law.

At our booths, we also occasionally take pictures and film recordings for documentation, marketing and press purposes, which are then published via i.e. our social media channels (e.g. Facebook, YouTube or Instagram). In this case, we expressly point this out to you by posting a notice on the stand. You may revoke any consent granted to us regarding the use of an image at any time with effect for the future.

15. Transfer of Personal Data

Within the context of the data processing described in this privacy notice, it might be possible that we transfer personal data to the following categories of recipients (in addition to the recipients expressly stated in this privacy notice):

• authorized agents and other consultants (e.g. attorneys, tax accountants, auditors);
• service providers (e.g. marketing agencies, IT service providers) and financing partners;
• companies of the Miele Group (https://www.miele.com/en/com/subsidiaries-2156.htm); and
• state agencies and governmental bodies when required by law.

We only transfer personal data to third parties insofar it is required to fulfil our contractual obligations. Furthermore, we only transfer personal data to third parties if and insofar we are obligated to do so according to applicable law, regulatory action or court order. We may also disclose your personal data in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets or wind down of business.

16. Location of Data Processing

Unless otherwise expressly stated in this privacy policy, all personal data collected from you in connection with your use of Miele services are generally stored and processed on servers within the territory of the European Union. However, it might be possible that your data will be transferred and processed outside the territory of the European Union, including in Canada. In such event, your data will be secured by appropriate safeguards as set forth in Art. 46 (2) GDPR, in particular, but without limitation to, by the use of the Standard Contractual Clauses for the transfer of data between EU and non-EU countries (which can be found here) and further additional safeguards as contemplated in this privacy policy. Please note that when personal data is transferred and processed outside of your country/province of residence, it will be subject to the laws of that jurisdiction, including law enforcement, regulatory, and national security authorities in that jurisdiction. For more information on the transfer of your personal data outside of your jurisdiction of residence, please contact our Data Protection Officer using the contact information in Section 1.3.

17. Data Subject Rights

Data subjects may have various rights under applicable data protection laws, such as the GDPR. These include in particular:

• Right to information: According to Art. 15 GDPR and other data protection laws, you can request a confirmation as to whether personal data concerning you is being processed by us. If such processing is available, you may also request further information about the processing from us.
• Right to rectification: In accordance with Art. 16 GDPR and other data protection laws, you are entitled to rectification and/or completion if the processed personal data concerning you is incorrect or incomplete.
• Right to restriction of processing: In accordance with Art. 18 GDPR and other data protection laws you may request, that the processing of your personal data be restricted, as far as one of the following conditions is given:
  • the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
  • the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
  • the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;
  • the data subject has objected to processing pursuant to Article 21(1) pending the verification whether the legitimate grounds of the controller override those of the data subject.
• Right to erasure: In accordance with Art. 17 GDPR and other data protection laws, you also have the right under certain circumstances to demand the deletion of your personal data stored about you, as far as one of the following conditions is given if you are a data subject in the EEA:
  • the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
  • the data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2), and where there is no other legal ground for the processing;
  • the data subject objects to the processing pursuant to Article 21(1) and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2);
  • the personal data have been unlawfully processed;
  • the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;
  • the personal data have been collected in relation to the offer of information society services referred to in Article 8(1).
• Right to data portability: IIn accordance with Art. 20 GDPR and other data protection laws, you are also entitled to receive the personal data that you have provided in a structured, common and machine-readable format and to transmit it without any obstruction from us to another controller.

To assert the aforementioned rights, please contact us stating your concern, your name and, if applicable, your customer number. Please address your request to the contact details given in sections 1.2 and 1.3.

18. Right of Appeal

You have the right to complain about the handling of your personal data to a data protection authority.

(Note to data subjects in the EEA: The competent data protection authority for Miele is the Landesbeauftragte für den Datenschutz und Informationssicherheit in Nordrhein-Westfalen, Postfach 20 04 44 in 40102 Düsseldorf.)

Please find further information here: https://www.ldi.nrw.de

19. Right of objection/withdrawal of consent

(Note to data subjects in the EEA: If your personal data on the basis of legitimate interests are processed pursuant to Art. 6(1)(f) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for this arising from your particular situation, Miele cannot demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or if your objection is based on being targeted to personal advertising. In the latter case, you have a general right of objection, which is implemented by us without any particular situation being specified. Please address your request to the contact details given in sections 1.2 and 1.3.)

Note to data subjects in the EEA: You may also withdraw your consent to certain of our uses and disclosures of your personal data.