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About Us

The Miele Company Up Close

Why Miele?

Brand Promise: Immer Besser

Since the company's founding in 1899, Miele has remained true to its “Immer Besser” brand promise. This means that we will do all that we can to be “Immer Besser” (forever better) than our competitors and “Immer Besser” (forever better) than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.

Why Miele?

Outstanding Quality

For more than 120 years, perfect results have been imperative to us: you can rely on Miele. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers, and ovens to the equivalent of 20 years' use.

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The Immer Besser Way

Miele at a Glance: Our Journey

Sustainability

For Miele, sustainability is not only entrenched in the values and traditions of the company but is also the absolute foundation for long-term corporate success.

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History

Two families, one company: founded nearly 125 years ago by engineer Carl Miele and businessman Reinhard Zinkann, Miele still belongs exclusively to direct descendents of the pair. The founders stamped "Immer besser" onto their first products. These two words have been at the forefront throughout the one hundred year history at Miele.

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Philosophy

Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society.

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Locations

From East Westphalia to the rest of the world. At present, Miele is represented in 50 countries/regions by company-owned sales organizations and in about 50 additional countries via importers.

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The Miele Group

Management

Miele is controlled by six, equally partner Executive Directors. From left: Dr Markus Miele, Dr Stefan Breit, Dr Axel Kniehl, Rebecca Steinhage, Dr Reinhard Zinkann and Olaf Bartsch.

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Business Development

Constant growth in sales and personnel. In the 2021 financial year the company achieved sales of € 4.84 bn. This corresponds to an increase of € 335,9 m, or 7.5%. In Germany, turnover was € 1.91 bn.

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Awards

Continuous development and improvement are the basis of all business activities at Miele. The numerous prizes and awards that Miele has received are proof that this is a successful strategy for Miele.

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Questions or Concerns?

If you have any questions or suggestions our Miele Service team is happy to assist you at any time.

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