Vice President of Marketing

Ekaterina Dobrokhotova

Meet Ekaterina Dobrokhotova, Vice President of Marketing at Miele Canada who leads the development of strategic communication and branding initiatives. With a strong marketing background, including a distinguished global position in the health and beauty industry, Ekaterina offers inspired digital advancements in her role at Miele. Her approach is characterized by persistent innovation, team building, and establishing Miele as a leading premium home appliance company.

As a pivotal leadership team member, Ekaterina orchestrates Miele's strategic communication and branding efforts, refining its reputation as a leading appliance manufacturer. Her tenure as the former Director of Marketing for a pharmaceutical company offered her the opportunity to lead impactful digital transformations.

Ekaterina has a strong influence through social media, accumulating over 100 million views with her educational videos. Her expertise in motherhood, magic, and marketing resonates globally, showcasing her exceptional creative versatility.

Ekaterina advocates for innovation and empowers team members, fostering a collaboration-forward team environment. She is eager for challenges in the evolving appliance industry and dedicated to enhancing the consumer experience at Miele Canada. Her passion for positive change, team culture, and brand growth demonstrates her commitment to Miele's continued success.